James Cameron and several of his Hollywood peers seem to think that Digital 3-D will save the movie business, new window I say malarkey. Granted I’m not a movie studio executive, film director, or even directly affected by declining box-office ticket sales but I’d like to think that I have the ability to reason and think cognitively about what movie goers want. They don’t want 3-D, they want good movies.
Sure 3-D can offer some cheap thrills and big laughs at an amusement park but who really wants to sit through a 2-hour film with those ridiculous glasses (top left) on your face? 3-D movies may have been all the rage in the late 1950’s and early 1960’s but moviegoers of that era had significantly fewer entertainment mediums than we do today.
3-D failed because it was a novelty and I see no reason to believe that anything has changed enough to avoid that same failure again. Having to wear special glasses doesn’t foster an immersive experience, a great story backed up with great sound and image does.
Basic Instinct 2 and Larry the Cable Guy didn’t tank because they weren’t in 3-D, they bombed because no one cared, which is exactly the same reaction we’ll see with digital 3-D once the novelty wears off, again.
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