[MrPorterhouse]

Blu-ray still has an overwhelming amount of CE support, as well as the advantage in exclusive studio support. HD DVD has a very important price advantage on the hardware side, while Blu-ray has a slight advantage on the software side. Blu-ray has outsold HD DVD from a total discs perspective, as well as a healthy 2:1 sales advantage in 2007 year to date. This pace was not looking to change because the studio support was not changing. This was without FOX pumping out titles, so HD DVD had to do something to secure some sort of incentive to keep people's faith in the format. So, enter the Paramount/Dreamworks deal and now it will keep HD DVD from getting wiped out this Holiday 2007 season. Seriously, without some move like this, Blu-ray's marketing with the Disney promo tours, Target promotional endcap display, Blockbuster deal, FOX's aggressive Q4 release schedule, Sony's Spiderman thingy, Pirates, Pixar, Die Hard, Silver Surfer, etc...Blu-ray would have(and still will) had a slaughter. The lead won't be as big as it would have, but even with this news, Blu-ray has a healthy position, while HD DVD is in high alert. There is no quick death now for HD DVD, which means 2 formats, which means total consumer confusion and lack of mass adoption. This is bad. On the bright side, it means aggressive pricing aimed at early adoptors, so we'll get more hardware for the buck and see product improvements faster, as well as big incentives to buy into the race.