[MrPorterhouse]

Blu-ray will win. Or, rather I should say, Blu-ray can NOT lose. Sony alone can keep this format alive because they have to. The PS3 uses Blu-ray media for gaming, so BD-ROM's are going to be mass produced for many years, and this will drive media costs down for them and anyone else going Blu. Also, Sony owns a major studio, so even if all other studios turned against Blu-ray, Sony would still have an outlet. That is worst case scenario for Blu-ray, but what has happened is that Sony has gathered up a huge lineup of consumer electronic manufacturers, and pulled big time exclusive studio support from Disney/Buena Vista and FOX. Warner is neutral and can be pulled to one side or the other with "incentives", but as it stands now, Blu-ray is in a position to not be able to lose. Blu-ray continues to outsell HD DVD by a big margin, and that's with expensive players that are incomplete. Just imagine what will happen when the hardware gets finalized and price drops below $250 in 2008???