[tonyvdb]

glaufman wrote:

Is there no measurement to make for how bright a white should look?

Its not so much how bright white should be but how white it should be when you plsy with the Settings that adjust the white level "Natural, Cool or even Movie or Sports" these will all affect how the white looks (slightly red or blue). Natural is usulay the recommended setting for most people as it tends to give a slightly red look to flesh tones and this keeps the greens and blues from being to harsh.