[cynical2]

Thanks for the info Jay, Sonnie, and Jeff. Been traveling for the Holidays and am just now checking back in to this thread. Your input is definitely making me think about going with the Sammy next instead of the Sony. I need to get my rear end down to a decent local video store (read smaller store, where the reps understand the equipment and know how to calibrate their showroom TVs)...and do some side-by-side comparisons.

If I see image quality from the Sammy that's on par with the Sony, it becomes a no-brainer given the lower operating costs of the Sammy (no bulb replacements, etc)

From the standpoint of personal preference, I'd rather have:
A TV with outstanding clarity/sharpness and "good" color reproduction

than
A TV with outstanding color reproduction and "good" clarity/sharpness.

Does my personal preference push me in one direction vs another (between Sammy LED, Sony, and Mitsu?

Thanks again for any input!
Jim

PS...Sonnie, I know you opened the door in your 1st post to discuss comparison of manufacturers/models...but let me know if I'm straying OT.