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Old 01-15-08, 01:57 PM   #9 (Link)
 
Sonnie
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Re: Toshiba deploys new HD-DVD marketing initiatives... No white towel yet!


Quote:
Looking at the releases for February again BluRay has way more than HD DVD if this is any indication of what is to come:
It's actually HD-DVD = 17 and BD = 25 if you look at the entire month.

In March they are both slated for 18 releases each as of now.


If Toshiba spends serious dollars on advertising the HD-DVD format to the general public (who I don't believe is all that aware of any format war) and builds it up to be "the format" of choice, on top of slashing their player prices... this is most likely going to motivate the general public to pursue HD-DVD. If BB, CC and WM get a rush of HD-DVD buyers in their stores buying HD-DVD players and movies... which they will prefer, especially being less than Blu-ray... on top of all those they sold at x-mas time... I just don't see them dropping HD-DVD for Blu-ray. If they did, the general public is then going to be mad at BB, CC and WM, not Toshiba, because the general public bought their players there and will want to continue to buy HD-DVDs there. This could indeed sway Blu-ray studios to reconsider. The general public will be buying SD-DVD and HD-DVD and leaving BD on the shelf. Of course this will all henge on just how strong of an advertising campaign Toshiba has.


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