| Re: Toshiba deploys new HD-DVD marketing initiatives... No white towel yet!
Their "strategy" makes sense - sell the players at even lower prices to increase the number of players in consumers hands. If they can sell enough, after maybe 6 months or so, some of these studios may need to re-evaluate their stance. If more people own HD DVD players than Blue Ray, it would only make sense to go after the larger target crowd. Only potential setback I see is that the prices of the discs need to come down too, not just the players. You may get the average Joe with a $150 player, but he still isn't going to buy $30 movies.
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