After reading
this thread and some of the other threads going here it has really come to light that it seems that theaters as we know them are going to have to come up with some really cleaver initiatives if they are going to stay in business.
We have 5 really large megaplexes here and two IMAX theaters and they are slowly putting the smaller theaters out of business. West Edmonton Mall alone (the worlds largest shopping center) has 3 separate theaters including a huge 18 screen megaplex and an IMAX all competing for business. Ticket prices are way to high in my opinion at $13 for evenings and weekends.
The 18 screen Silver city theater has a gigantic fire breathing dragon in the lobby that goes through an animated sequence to music and sound effects every 20min with the climax of breatheing a 20ft long flame out of its mouth 3 times at the end and is quite something to see and feel as its quite warm if your near it.

What are some of the theaters doing in your area to attract customers?