Well, I do have a bright room with seven windows so reflection would be an issue. Dunno, the plasma looks much more reflective than my current wega screen, it's a rear projection LCD not a tube (KF-50WE610)
. I also liked what I saw from the plasma, very little pixelization that I could see. Looking at the LCD and plasma side by side, leaves blowing in the wind on the LCD looked very square, while the same scene on the plasma looked very realistic.