News: Toshiba A2 & A20 prices reduced $100 & web enabled features - Home Theater Forum and Systems -

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News: Toshiba A2 & A20 prices reduced $100 & web enabled features

In addition to news on HD DVD player pricing and features this news release also includes info on the new Toshiba LCD TVs.

Toshiba press release wrote:
WAYNE, NJ - JUNE 28, 2007 - Today at its summer press event, Toshiba America
Consumer Products, L.L.C. ("Toshiba") announced that HD DVD is bringing a whole
new world of high definition entertainment to the hands of consumers. Delivering
on the promise to provide advanced content and interactivity, new HD DVD titles
with web-enabled network capabilities now allow consumers to easily access
additional content and bonus features, as available, to enjoy their favorite HD
DVD movies like never before. Current users of Toshiba HD DVD players can enjoy
the web-enabled network capabilities by updating to the latest HD DVD player
firmware, now available from Toshiba.

Since the launch of HD DVD, all of Toshiba's players have offered advanced
interactive functionality including picture-in-picture video and audio
commentary, which have already been available on many HD DVD movies. Now Toshiba
takes interactivity to the next level. The company's latest firmware update
supports improved network connectivity for downloading web-enabled network
content and is another example of the company's commitment toward achieving the
ultimate home entertainment experience. No other high definition home
entertainment format currently matches the features offered by Toshiba and the
HD DVD format. "Through web-enabled network connectivity, HD DVD is unlocking
the door to an entirely new world of entertainment and once again achieving
another milestone in next generation DVD," said Jodi Sally, Vice President of
Marketing, Toshiba's Digital A/V Group. "With HD DVD, studios have the ability
to develop new and unique content for movie fans, enabling consumers to have an
entirely new way to access entertainment and customize their home movie
experience that is currently not available with any other format."

Toshiba HD DVD Players' Web-Enabled Network Capabilities Using the Ethernet
ports found on all Toshiba HD DVD players, and the currently available firmware
update, once connected to the network, users can download bonus features, as
available, from a movie studio's server. This data is then saved in the player's
persistent storage and can be accessed by the user. In addition to downloading
new bonus features, some HD DVD discs may even include locked prerecorded
content which can be unlocked with a downloadable key from the studio's online

In addition to downloading content, HD DVD users also have the ability to upload
content and interact with content providers. For example, with the award winning
title, "Blood Diamond" from Warner Home Video, users can participate in
interactive polls. After providing feedback, results are delivered back to users
via the HD DVD player.

Web-enabled network content became available on June 26 with the launch of
Bandai Visual's anime title "Freedom" volume 1. This title is the first HD DVD
anime title available in the United States, the first web-enabled network
content disc and the first "twin format" disc (featuring both HD DVD and DVD on
one side of the disc).

"While others may talk about interactivity, HD DVD has proven time and time
again that it offers true interactive features and capabilities for consumers
which can make the enjoyment of movies a new experience every time they're
viewed," commented Sally.

Toshiba Announces 24p Output Coming in early September, Toshiba will add an
enhanced performance function to its HD-XA2 and HD-A20 HD DVD players by
offering the capability for users to update the firmware of their players
allowing playback of film content in 1080p/24 frames per second, or 24p. Movie
films are traditionally captured at 24 frames per second and Toshiba's HD DVD
players will be able to maintain this frame rate allowing consumers to enjoy
movies in their native form.

Mandatory to the HD DVD format, every Toshiba player is equipped with an
Ethernet port. In addition to the capability to access web enabled content, this
also allows HD DVD owners to conveniently update the firmware of their players
with new features and performance improvements.

Movie Aficionados Adopt HD DVD as the Next High Definition Format of Choice -
The Numbers Speak for Themselves Responding to recent promotions as well as the
industry growth of HDTV, the market adoption of HD DVD increased significantly
in the past 2 months garnering Toshiba with approximately 70 percent share of
all high definition set-top players, both HD DVD and Blu-ray, in both April and
May according to NPD. "These numbers prove once again that HD DVD is the high
definition format of choice," commented Sally.

Effective July 1st the pricing levels available during the May and June
promotions will become standard MSRPs, making the HD-A2 available for an every
day price of $299.99 and the HD-A20 for $399.99. The top of the line HD-XA2
continues at $799.99 (MSRP).

Important Notes: HD DVD with high-definition content required for HD viewing.
DVD with standard definition content will upconvert to near HD quality. Viewing
high-definition content and up-converting DVD content may require an HDCP
capable DVI or HDMI input on your display device. Firmware update may be
required for some interactive features depending on content, which may also
require an always-on broadband internet connection. Some features may require
additional bandwidth. To take advantage of the web-enabled network content,
downloading and installing the latest firmware update (ver.2.2 for HD DVD player
models HD-XA1, HD-A1, and HD-D1; and ver.2.0 for HD DVD player models HD-XA2,
HD-A2, HD-A2W, HD-D2, HD-A2C, and HD-A20) is required. Web-enabled features will
require an always on broadband connection along with specific movie titles that
include this form of content. MP3/WMA audio files not supported. Some current
DVDs and CDs may not be compatible. Some Combo Discs and Twin Format Discs may
not be compatible. HDMI audio support for PCM only. For 24p output, content that
was created in 1080p/24 frames/sec is required. Viewing 24p output requires an
HD display capable of accepting a 1080p/24Hz signal. Because HD DVD is a new
format that makes use of new technologies, certain disc, digital connection and
other compatibility and/or performance issues are possible. This may, in rare
cases, include disc freezing while accessing certain disc features or functions,
or certain parts of the disc not playing back or operating as fully intended. If
you experience such issues, please refer to the FAQ sections of or for information on possible work-
around solutions or the availability of firmware updates that may resolve your
problem, or contact Toshiba Customer Solutions. Some features subject to delayed
availability. While Toshiba has made every effort at the time of publication to
ensure the accuracy of the information provided herein, product specifications,
configurations, system/component/options availability are all subject to change
without notice. For additional information on Toshiba HD DVD players, please


Toshiba increases market share by 90 percent in 32-42 inch LCD screen sizes and
looks to continue this strong growth with new larger model introductions

WAYNE, NJ - JUNE 28, 2007 - Today at its summer press event in New York City,
Toshiba America Consumer Products, L.L.C. ("Toshiba") announced the availability
of its 46", 47" and 52" REGZA LCD TVs as well as the upcoming availability of
its largest ever LCD TV, a 57" Cinema Series® model. The availability of these
larger TVs comes at an outstanding time for the company, as according to The NPD
Group's retail tracking service TV data, which includes combos, Toshiba has
nearly doubled its market share in the 32" to 42" LCD category in April and May

"The feedback on our new REGZA LCD line-up has been exceptional, and our market
performance has been astounding," said Scott Ramirez, Vice President of
Marketing. "We listened to the voice of our customers, made quality products
that are market right, and virtually doubled our 32" to 42" LCD market share. We
now start shipping our larger 46" to 57" models, including our Cinema Series
models with the advanced ClearFrame 120 Hz Anti-Blur System, and are confident
that we will continue the same level of success. Consumers are responding to the
quality and design of REGZA, but more importantly, they are proving that Toshiba
is a market leader in flat panel TV."

NPD's data for April and May shows that Toshiba's LCD market share in the key
32" to 42" screen size range has grown by 90 percent to 10.8 percent market
share, making Toshiba #3 for 32" to 42" LCDs, including combos. In fact,
Toshiba's 40" to 42" LCD market share has grown to 12.7 percent, and the
company's 37" LCD market share has grown to 13.2 percent.

With the new model additions, Toshiba REGZA models will now be available in a
wide range of screen sizes including 26", 32", 37", 42", 46/7", 52" and 57"
(diagonally measured). REGZA televisions also come in a variety of series
including: the HL67 HD series, LV67 LCDVD® series, HL167 1080p Full HD series
and LX177 Cinema Series. As a result of this fully comprehensive line, there is
a REGZA television to fit the need of virtually every consumer, every room and
every application, helping to ensure the continued market share growth of the
REGZA line.

The success of the 2007 REGZA line can be attributed to dramatic improvements in
picture quality, connectivity and cosmetic design. All REGZA models incorporate
key Toshiba technology including PixelPure3G™ 14 bit internal digital video
processing for accurate 12 bit output and DynaLight™ dynamic backlight, and
feature beautiful high-gloss black cabinetry (differentiated by series) with
Toshiba's SoundStrip™ speaker system. The 1080p Full HD REGZA series adds
additional features such as ColorBurst™ wide color gamut CCFL, and CE-Link HDMI
CEC control. At the top of the line are the Cinema Series REGZA models, which
incorporate cutting-edge technology such as the ClearFrame™ 120 Hz anti-blur
system and Deep Color.

A standard LCD TV typically has a frame rate of 60 frames per second, or 60Hz.
To avoid possible motion blur with fast motion video, ClearFrame doubles that
frame rate to 120 frames per second, or 120 Hz. While there are many possible
methods for creating the additional 60 frames, ClearFrame utilizes superior
Motion Vector Frame Interpolation (MVFI) technology. MVFI analyzes Frame A and
Frame B and creates a new Frame A+B. By evaluating the speed and direction of
multiple picture elements within the frames, this advanced system virtually
eliminates motion blur without decreasing image brightness or adding flicker.

PixelPure3G, Toshiba's 3rd Generation digital video processor, runs at a fast
333 MHz, with high 14 bit internal digital video processing for accurate 12 bit
output. This system is capable of producing an amazing 4,096 levels of gradation
(16 times greater than a standard 8 bit processor) for a smooth natural picture
without image banding. PixelPure continuously monitors the incoming video
signal, adjusting multiple picture quality parameters including real speed
progressive scanning, dynamic gamma, dynamic MPEG noise reduction and now,
dynamic back-light control. Superior processing creates a superior picture, and
PixelPure 3G creates incredibly deep, vibrant, sharp and natural images.

DynaLight utilizes advanced PixelPure histogram image processing to monitor the
brightness level of each video frame and automatically adjusts the backlight
intensity based on the image content. Precise signal analysis allows for 256
levels of backlight control, creating seamless transitions and a Dynamic
Contrast that is up to 5X that of the original panel contrast. The result is a
considerably deeper black level for increased detail and depth.

ColorBurst significantly increases the LCD color space to reproduce 90+ percent
of the NTSC Color Gamut. By utilizing proprietary image processing and color
control algorithms, ColorBurst expands the number of available colors and
improves the color accuracy. This significantly improves both color purity and
color saturation.

CE-Link (HDMI CEC) allows two-way control between the TV and applicable source
devices through an HDMI cable. The TV remote can be used to control the source
device, or the source device's remote can be used to control the TV, allowing
for simplified system operation, even when the source devices are not in sight.
Unlike some manufacturers, Toshiba incorporates CE-Link into all three HDMI
digital inputs, allowing customers to create an "in-room network" with CEC
enabled devices such as a PC, DVD Player and A/V Receiver.

The momentum Toshiba has experienced around REGZA directly relates to the
industry-leading technology, beautiful design and outstanding viewing experience
the line provides. With the introduction of larger REGZA models packed with even
more technology features, Toshiba expects to continue its strong growth and
solidify its position as a leader in flat panel TV. For individuals interested
in learning more about Toshiba REGZA televisions, please visit

REGZA is The One To Watch!

Expected Pricing and Availability

26HL67 ($799.99, Available Now)
32HL67U ($999.99, Available Now)
37HL67U ($1,199.99, Available Now)
42HL67 ($1,399.99, Available Now)

26LV67U ($899.99, Available Now)
32LV67U ($1,099.99, Available Now)

REGZA 1080p Full HD
42HL167 ($1,799.99, Available Now)
47HL167 ($2,499.99, Available Now)
52HL167 ($3,499.99, June 2007)

Cinema Series REGZA
42LX177 ($2,299.99, June 2007)
46LX177 ($2,999.99, June 2007)
52LX177 ($3,999.99, June 2007)
57LX177 (TBD, July 2007)
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$100 , a2 , a20 , enabled , features , news , prices , reduced , toshiba , web

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