On2 Technologies to demo TrueMotion VP6 / VP7 codecs at CES

[HDBeat]

Filed under: Industry, Media streamers, Other formats, Others
Likely coinciding with XM's unveiling of its media-packed "infotainment" concept vehicle at CES, On2 Technologies will be showcasing its TrueMotion VP6 and VP7 compression codecs. While On2's codecs have been at work in XM's gadgetry (among other things), On2 is now aiming to take its compression software to the high definition realm as well as beefing up its stake in the portable arena. The VP6 codec will primarily be used in VOD, broadcast, digital video signage, and other bandwidth-constrained networks and mass-market devices for fixed and mobile video; the VP7, however, will demonstrate compression technology at "data rates as low as 2Mbps," which will supposedly allow "greater penetration of high definition video across low cost devices and existing networks for on-demand, broadcast and other streaming applications." The technology could eventually be used to broadcast HD content over 2.5G, 3G, and 4G mobile networks whenever we get displays large enough (and with enough pixels) to view them, but we'd be perfectly content with a little HD streaming on our navigation systems for now.
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