Beats Music: The Industry’s Next Streaming Service - Home Theater Forum and Systems - HomeTheaterShack.com

 
Thread Tools
post #1 of 1 Old 12-06-13, 06:49 PM Thread Starter
HTS Administrator
News Editor
Reviewer
 
Todd Anderson's Avatar
Todd Anderson
 
Join Date: Jul 2009
Location: MD
Posts: 4,075
My System
Beats Music: The Industry’s Next Streaming Service

In 2008 legendary rap star Dr. Dre joined forces with Jimmy lovine (then Chairman of Interscope Geffen A&M Records) to create “Beats Electronics” which manufactures what have become game changing headphones, earbuds and speakers under the name Beats By Dr. Dre. You’ve undoubtedly seen televised advertising showing off the stylistic and colorful Beats products that have spawned countless copycats. Despite commanding a hefty price tag, Beats audio products have been a smashing success. One of Beats’ missions is to bring emotion back to the music experience and it appears they are making moves to continue that movement.

This week, on his personal blog, chief executive Ian Rogers announced the arrival of a new Beats branded streaming music service: Beats Music.


Beats Music is based on the former online music service MOG, acquired by Beats Electronics in 2012. At that time, the service operated as a free streaming service through MOG.com and their Facebook page, with options for a subscription-based advertising free streaming service ($4.99/month) or a downloadable service ($9.99/month). What partially keyed Beats’ interest in MOG, according to Beats COO Luke Wood (interviewed by Mike Snider of USAToday in 2012), was the service’s interest in music quality; they were the first service to offer their entire catalog in a 320-kilobit format and were quick to offer their service through multiple unique access points.

At the time of the acquisition, it wasn’t entirely evident what Beats Electronics had in store. The world of streaming music services has become crowded in recent years, with over 20-plus available options including Rhapsody, Rdio, and Spotify. Of course this goes without mentioning the 500-pound gorilla, Apple, and its recent entry into the segment with Apple Radio. Woods, however, has hinted that some sort of cross integration between Beats audio products and a streaming service might be a possibility. This wouldn’t be the first service tethered to a product line. Sonos, Apple, Xbox Music, and the Amazon Cloud PLayer all have tie-ins with company specific products.

Current details about Beats Music and their offerings are still relatively sparse at the moment. However, based on Roger’s blog post we have learned a few new tidbits that might be of interest. The Beats Music service has undergone intensive beta testing over the last six months, leading to a projected live launch date of January 2014. Some of the beta testers have included “artists and other influencers.” In fact, it’s worthy that the service's “Chief Creative Officer” is Trent Reznor of Nine Inch Nails fame.

Interested music lovers can visit beatsmusic.com and claim a unique user name. It will be interesting to watch how Beats Electronics guides their new product. Perhaps Beats will push the envelope of higher resolution streaming music? Only time will tell.

Image Credit: Beatsmusic.com

Sources: fistfulofyen.com, USAToday.com, thespacelab.tv
Todd Anderson is offline  
Reply

Bookmarks

Tags
beats , industry’s , music , service , streaming

Quick Reply
Message:
Options

Register Now




PLEASE COMPLETE ALL REQUIRED FIELDS BELOW... THANKS!

REQUIRED FIELDS ON THIS PAGE
YOU MUST COMPLETE ALL OF THESE

Username
Password
Confirm Password
Email Address
Confirm Email Address
Random Question
Random Question #2




User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
PLEASE READ BELOW PRIOR TO ENTERING AN EMAIL ADDRESS!

ATTENTION!

YOU MUST ACTIVATE YOUR ACCOUNT!

Activation requires you reply to an email we will send you after you register... if you do not reply to this email, you will not be able to view certain areas of the forum or certain images... nor will you be able download software.

AN INVALID EMAIL ADDRESS WILL CAUSE YOUR ACCOUNT TO BE DELETED!

See our banned email list here: Banned Email List

We DO NOT respond to spamcop, boxtrapper and spamblocker emails... please add @hometheatershack DOT com to your whitelist prior to registering or you will get nowhere on your registration.


Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML is not allowed!
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

 


For the best viewing experience please update your browser to Google Chrome