The box, ship and done model is transitioning to observe, measure, and modify. This is a games as a service model where direct consumer feedback allows the ability to operate in this always on, always connected environment.
We intend to create an online digital ecosystem with the consumer that keeps them interested for almost a year, perhaps even longer. And we expect most of our large console games going forward will extend the base experience with DLC packs. Things like online in-game storage, and consumables and other online items that will go on for at least a year post-release.
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