LG Slashes all 4K OLED TV Prices - Home Theater Forum and Systems - HomeTheaterShack.com

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post #1 of 43 Old 10-29-16, 09:00 AM Thread Starter
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Thumbs up LG Slashes all 4K OLED TV Prices

The lowest prices of the year are now in effect on all 55" and 65" 4K OLED TV series. The B6 and C6 are now priced at $1,998 for the 55" and $2,998 for the 65".
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post #2 of 43 Old 10-30-16, 07:33 AM
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Re: LG Slashes all 4K OLED TV Prices

Wow. What a deal! If you're on the fence about jumping on the OLED train --- do it! These TVs are fantastic!
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post #3 of 43 Old 10-30-16, 12:15 PM Thread Starter
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Re: LG Slashes all 4K OLED TV Prices

I agree, ^ great TV only beat by the even greater new sale prices.
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post #4 of 43 Old 10-30-16, 06:10 PM
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Re: LG Slashes all 4K OLED TV Prices

That price drop makes those TV's much more affordable. I really hope OLED starts getting some traction; it's easily the best picture quality among todays available technologies, and now it seems they'll be within reach of more people. The OLED market is owned exclusively by LG, with no other major manufacturer committed to it. That's bad news. Let's hope this isn't a fire sale though, and that LG isn't simply dumping stock to liquidate inventory.

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post #5 of 43 Old 10-30-16, 06:45 PM Thread Starter
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Re: LG Slashes all 4K OLED TV Prices

Actually, even at the previously higher price points, OLED 4K HDR TV sales have been strong and steady. As you said, the price moves make it available to a larger market segment. LG Electronics has put them on sale as a result of their sister company, LG Display's greatly improved yields. Production has now reached 100,000 4K OLED panels per month.

LG is the exclusive supplier because they own the patents to the only OLED display technology that can efficiently build large panels. LG Display does sell the OLED panels to other TV manufacturers, like Panasonic who market 4K HDR OLED TVs in the EU and Asia.

This is not a case of dumping, it's the results of production meeting demand and now that production capability is increased the costs of the bill of materials is lower is now lower. LG is testing the waters at this aggressive pricing to see how it effect sales and if they get a good increase in sales we'll likely see them maintain this aggressive price point in future months.


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post #6 of 43 Old 10-30-16, 08:09 PM
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Re: LG Slashes all 4K OLED TV Prices

I absolutely love my B6.... the more out there the better. This is a tech that's going to dazzle eyes for years to come
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post #7 of 43 Old 10-30-16, 09:12 PM
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Re: LG Slashes all 4K OLED TV Prices

Quote:
Robert Zohn wrote: View Post
Actually, even at the previously higher price points, OLED 4K HDR TV sales have been strong and steady. As you said, the price moves make it available to a larger market segment. LG Electronics has put them on sale as a result of their sister company, LG Display's greatly improved yields. Production has now reached 100,000 4K OLED panels per month.
I'm glad yields are finally solid now. I know on the smaller screens that wasn't an issue, but the defect rate on the larger panels was too high for a while.

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LG is the exclusive supplier because they own the patents to the only OLED display technology that can efficiently build large panels. LG Display does sell the OLED panels to other TV manufacturers, like Panasonic who market 4K HDR OLED TVs in the EU and Asia.
Actually, Universal Display Corporation owns the OLED patents. I saw the value and market potential of this technology about 10 years ago, so I bought some of their stock. I've been following the company ever since. Realistically the market penetration should be greater than what it is by now, but the high price and large panel yield issues have kept OLED from a wider adoption. Frankly I'm stunned the handheld market isn't saturated with OLED; extremely thin, virtually unbreakable and extremely low power draw. Can you imagine a cell phone that didn't smash when you dropped it, had brilliant colors and could go more than 1 day without a recharge? What's not to love?

I own a Panasonic plasma that has been tuned, so I'm not looking to make a move at the moment. But when I do it will definitely be an OLED. At that price point though I may upgrade sooner than later.
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post #8 of 43 Old 10-31-16, 02:06 PM Thread Starter
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Re: LG Slashes all 4K OLED TV Prices

I love Universal Display Corp some of my family and friends took my advice and purchased stock, which as you know has done very well over the past years. UDC and many other companies have OLED electrical utility patents, but the core and most important patent is on the basic design and layout, which is the only feasible scheme to build large 4K HDR OLED panels and that's owned by LG Display.

LG Display purchased the WRGB OLED patents in 2009 from the original inventor, Eastman Kodak. WRGB, also know as color by white, which exclusively uses all white OLED and RGB valves create all of the colors.


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post #9 of 43 Old 10-31-16, 09:15 PM
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Re: LG Slashes all 4K OLED TV Prices

At CEDIA I sat in on the beginning of a Sony training session for installers... they had a Sony OLED display on hand and touted it as better OLED than the "other guy".... they said they would explain later. I didn't have a chance to stick around.

Robert - I know that the non - WOLED panels are hard to produce in large sizes. But have you heard details on the performance differences?
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post #10 of 43 Old 11-01-16, 07:33 AM Thread Starter
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Re: LG Slashes all 4K OLED TV Prices

Their are a few problems with building large RGB OLED panels, one is that the all blue OLED life span is much shorter than the red and green OLEDs. LG's OLED uses only white OLED and then filters the RGB.


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