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  1. Sony's 'It Only Does Everything' Campaign Paying Off

    Video Game Systems | Video Games
    Sony's 'It Only Does Everything' Campaign Paying Off SCEA's Peter Dille reflects on the company's PlayStation 3 marketing tactics. by Jim Reilly April 5, 2010 - Speaking at the MI6 marketing conference in San Francisco last week, Peter Dille, SCEA's head of marketing, said the...
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  2. One Format Only Campaign - memories

    Movies | TV Shows | Hollywood
    Does anyone remember this? http://web.archive.org/web/20020927014224/http://www.dvdsite.org/ This is from October 2002 back when it was unclear how HD disc was going to work. HD DVD had a clear lead then as successor to DVD. Ahhh the memories. Back then we were afriad all this format war...
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