campaign

Sony's 'It Only Does Everything' Campaign Paying Off SCEA's Peter Dille reflects on the company's PlayStation 3 marketing tactics. by Jim Reilly April 5, 2010 - Speaking at the MI6 marketing conference in San Francisco last week, Peter Dille, SCEA's head of marketing, said the...

Does anyone remember this? http://web.archive.org/web/20020927014224/http://www.dvdsite.org/ This is from October 2002 back when it was unclear how HD disc was going to work. HD DVD had a clear lead then as successor to DVD. Ahhh the memories. Back then we were afriad all this format war...