Sony's 'It Only Does Everything' Campaign Paying Off
SCEA's Peter Dille reflects on the company's PlayStation 3 marketing tactics.
by Jim Reilly
April 5, 2010 - Speaking at the MI6 marketing conference in San Francisco last week, Peter Dille, SCEA's head of marketing, said the...
Does anyone remember this?
This is from October 2002 back when it was unclear how HD disc was going to work. HD DVD had a clear lead then as successor to DVD.
Ahhh the memories. Back then we were afriad all this format war...