Yes, Atmos is winning the format war to this point. As you mentioned, Auro isn't even a serious contender (except in Europe). It appears Atmos and DTS:X will co-exist and appear to be generally compatible with each other in terms of speaker configuration, though DTS:X is late to the game and has some catching up to do.I'm coming a little late to this discussion, but have read all the posts now. Regarding Auro, it seems to me that it is dead in the water, at least in the US. Since its big introduction at CEDIA 2014 (and I heard their demo there which was indeed fantastic), not a single movie has been released in the format for the home. And there were only one or two at the time to begin with! Also, the only sub-$10k receivers/pre-pros that support it are the Denon-Marantz units (and you have to pay an additional $200 to get the Auro firmware - it can't do it out of the box). Whereas Atmos has a few dozen titles now, and plenty more announced. And with the release of UHD pending, the rate of release of Atmos titles will likely increase. I don't think there's going to be a "format war" (in the traditional sense, like Beta vs VHS or Blu-ray vs HD DVD) with DTS:X and Atmos, any more than there was a format war between Dolby TrueHD and DTS-HDMA. True, DTS-HDMA dominated with blu rays, but any receiver or player that could process one could also process the other. From the consumer's point of view, it didn't matter, and I suspect that's what will happen with DTS:X and Atmos.
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