Plain ole user
The one way cablecard also denied the user the ability to buy it. My friends in the cable industry were very clear that the intent was to never give more than minimal support to cablecard and hope that it died on the vine before the 2 way flavor was widely available. The reason was to maintain control of storage and to maintain the need for the STB product category. Cablecard also required a whole new set of skills and support that they did not want to invest in.