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Boost in Revenue for Online Pass ‘Hasn’t Been Dramatic’ Says EA



According to publisher EA, revenue that has been generated because of the company’s Online Pass system has been significant but not as major as the publisher had hoped. The system itself is a response to GameStop’s used game sales, forcing gamers that buy used to have to pay a fee for playing online.

Speaking to Gamasutra, EA CFO Eric Brown had the following to say:
The revenues we derive from that haven’t been dramatic. I’d say they’re in the $10-$15 million range since we initiated the program.
However, EA still views the Online Pass as beneficial, with Brown pointing out that any revenue gained comes from users who used to “consume bandwidth for free”.

Servers used for hosting the games are becoming more expensive, leading more people to turn to an Online Pass type system. Earlier this week, DICE executive producer Patrick Bach stated that Battlefield 3 will most likely use the Online Pass to help pay for server costs.

Source: PSLS
 

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It seems that what these companys think is a good idea turns out to cost us more money. It's not like we pay all that much less for a game used then new, usually %15 or so less for a newer game. I do understand why they aredoing it i just dont think that helps there overall sales of thoes games.
 

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Personally I don't think there is anything wrong with the used game market, they should focus on making games that we would want to buy new instead of trying to rip the few bucks that you save from your hands.
 

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Exactly my point, why are they so concerned? the game was bought and played and then traded so that person can get another NEW game lol. Oh well everyone wants to make more money and spend less so why should a company be any diffrent.
 
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