I poked around a bit. What you've pictured is a ceiling tile product. also, the good absorption in the graph (top one) is for both the master and the xtra bass together and with a 200mm total system thickness -though they never say that I could find, how thick the absorption itself is.
This appears to be very very similar to the mineral wool we get here in the US.
http://www.knaufinsulation.co.uk/products/rocksilk_slabs/rocksilk_universal_slab.aspx
While they don't provide acoustic numbers, you can pretty closely follow these numbers.
Product thickness density 125hz 250hz 500hz 1000hz 2000hz 4000hz NRC
MinWool-1200 Industrial Board 1240 1.5" (38mm) 4 pcf (64 kg/m^3) 0.13 0.48 1.02 1.08 1.02 1.01 0.90
MinWool-1200 Industrial Board 1240 2" (51mm) 4 pcf (64 kg/m^3) 0.20 0.61 1.07 1.06 1.04 1.07 0.95
MinWool-1200 Industrial Board 1240 4" (102mm) 4 pcf (64 kg/m^3) 0.88 1.14 1.17 1.08 1.06 1.10 1.10
MinWool-1200 Industrial Board 1240 6" (152mm) 4 pcf (64 kg/m^3) 0.32 1.14 1.11 1.09 1.06 1.07 1.10
MinWool-1200 Industrial Board 1260 1.5" (38mm) 6 pcf (96 kg/m^3) 0.18 0.62 1.08 1.08 1.03 1.07 0.95
MinWool-1200 Industrial Board 1260 2" (51mm) 6 pcf (96 kg/m^3) 0.25 0.85 1.15 1.10 1.04 1.06 1.05
MinWool-1200 Industrial Board 1260 3" (76mm) 6 pcf (96 kg/m^3) 0.80 1.07 1.11 0.99 0.98 0.96 1.05
MinWool-1200 Industrial Board 1260 4" (102mm) 6 pcf (96 kg/m^3) 0.99 1.01 1.10 1.03 1.03 1.05 1.05
MinWool-1200 Industrial Board 1280 1.5" (38mm) 8 pcf (128 kg/m^3) 0.13 0.64 1.08 1.08 1.04 1.07 0.95
MinWool-1200 Industrial Board 1280 2" (51mm) 8 pcf (128 kg/m^3) 0.32 0.90 1.11 1.07 1.01 1.05 1.00
MinWool-1200 Industrial Board 1280 4" (102mm) 8 pcf (128 kg/m^3) 1.11 0.91 1.03 1.03 1.06 1.07 1.00