Here’s a company name you need to get comfortable with: Hisense.
For those of you unfamiliar, Hisense is a Chinese electronics and appliance manufacturer that’s been in the game since 2001. The company has been largely successful in a Chinese market that has shown tremendous loyalty to domestic brands such as TCL, Skyworth and Haier. Its products are price competitive, aimed squarely at consumers looking to buy-in without sacrificing large amounts of cash. On the North American front, Hisense expanded during 2015 by brokering a 27 million dollar deal to purchase Sharp America’s television business, which included Sharp’s TV factory in Mexico – pair that deal with its five year research and development presence at a US corporation headquarters in Georgia, and you can quickly see the company wants a piece of the US market.
Recently, Hisense announced that its new H8 Series of televisions would begin shipping immediately. First revealed at CES 2016, the H8 Series offers over 8-million megapixels in addition to High Dynamic Range (HDR) functionality and dynamic range operability reaching 1.07 billion colors. If you’ve been following the 4K revolution, then you undoubtedly know that HDR is a game changer far more impactful than 4K resolution alone. Hisense offers HDR at ridiculously low prices.
The H8 Series ships in 50 and 55-inch screen sizes – which represent sizes that are admittedly small for 4K televisions. Both sets feature multi-zone full LED array local dimming for improved contrast and brightness capability. To combat LCD’s true Achilles heel (motion blur), the sets ship with motion algorithms and incorporated backlight control to help smooth fast action image perception. They also ship with an onboard smart TV and app-based platform developed specifically for the U.S. market at Hisense’s Georgia R&D center. Users can use the sets’ built-in Dual-Band WiFi and HDMI 2.0a connectivity to watch 4K UHD material from sources such as Netflix, Amazon, and YouTube.
The 55-inch 55H8C has an MSRP of $699. Its smaller sibling (50H8C) slides-in a hundred dollars less at $599. Without having performance reviews to gauge true overall value, it’s hard to deny the prices are temptingly low.
In addition to the H8 Series, Hisense has also released pricing information for two lines of standard Hi-Def televisions. The H5 Series comes in 32, 40, 43, 50, and 55-inch models. They too ship with built-in apps, image smoothing technology (43, 50, and 55-inch models only), and built-in WiFi functionality. Pricing ranges from $199 (32H5B) to $499 (55H5B).
The H4 Series is distinguished by the inclusion of Roku streaming functionality, which tacks on 20 to 30 dollars to the H5 Series pricing. Screen sizes in the H4 Series include 32, 40, 48, and 50-inches. The onboard Roku operating system gives owners access to 3,000-plus streaming channels and a user-friendly search function. Owners can also stream personal videos and photos using the Roku Mobile App for iOS and Android devices.
Hisense televisions are sold at Walmart and B&H.
Image Credit: Hisense