After updating to the horrid new ios7 for my iPhone and the updated iTunes software for my 9 year old laptop, I discovered iTunes radio. I'm not sure if it was there before, but I really like it. I fell in love with Pandora when it released and have updated everything I have to accomodate it. After an afternoon of listening with iTunes radio, I am quite pleased with it as well. There is a broader range of music in at least the Electronic preset genre that I am listening to - most tracks I have not heard in the many different electronic stations I listen to with Pandora. I realize that this is Apple pulling me in to their empire with yet another product, but I have always been a fan of their innovations. Anyone else using iTunes Radio? What do you think so far?