It's great that OLED prices may become more affordable to the masses with Kateeva's announcement, but the other way to look at it is a lot of Plasmas that are leftover on the market will have some serious price reductions. If OLED kept prices high no need to reduce the price on the best plasmas but now it'll be a different story. I wouldn't mind picking up a 65" ZT60 for $1500 or less. Lol!!