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It’s undeniable that a void in the television market was created when plasma technology was shown the door. This isn’t to say that LCD displays haven’t made appreciable advances in overall capability and picture quality, but they’re certainly no plasma. That, of course, leads us straight to the 500-pound gorilla hiding in the corner of the room: OLED (Organic Light Emitting Diode). It’s no secret that enthusiasts have been hoping and praying – fingers and toes crossed – that OLED would overcome pricing and manufacturing efficiency hiccups to become the next “it” display tech, and if this week’s news out of LG is any indication, OLED has ripped off the life support mask and is cruising the streets looking for a fight.




OLED is practically plasma 2.0, relying on self-illuminating pixels that are capable of beautifully saturated colors, insane levels of blacks, and nearly perfect screen uniformity. And unlike LCD televisions, it has viewing angle capabilities that are to die for.

Now, it hasn’t been all rosy for OLED. It has proven very difficult to reliably produce on a large scale in television sizes, motion resolution could use some improvement, and one manufacturer (LG Electronics) has dealt with some dark image reproduction problems. There’s also that little issue of price, which has been a big stumbling block for just about all of us…until now. In a fittingly October-like move, LG is hacking its OLED pricing to pieces.

"OLED TV is not just a new TV -- it's an entirely new category of television that delivers what experts and consumers alike are hailing as the best picture ever, a clear indication that OLED is here to stay," said William Cho, President and CEO, LG Electronics USA. "LG is the first and only manufacturer to deliver OLED TV to U.S. consumers, and our vision is to make this revolutionary technology more attainable by more consumers at prices comparable to many LED TV models on the market."

LG is knocking 30- to 45-percent off its previous OLED prices, which is resulting in the industry’s first sub-$2,000 OLED televisions. That sub-$2K price point will apply to the company’s curved 1080p OLED set (55EG9100) and the late model 55EC9300 ($1799); if you’re looking to go 4K UHD, then your lowest buy-in price point is now $2,999 (flat 55-inch 55EF9500, curved 55-inch55EG9600). Those prices aren’t cheap, but consider this: two years ago LG’s first gen 55-inch OLED set hit the market with a $14,999 price tag.

For months, we've been touting the importance of high dynamic range (HDR) and wide color gamut. HDR promises object brightness and enhanced shadow detail along with a more expansive range of darkness. LG says that its sub-$4K EF9500 will ship HDR capable (the EG9600 will ship HDR ready with a firmware upgrade). That's great news for folks looking at that price point.

LG’s OLED TV fleet features the webOS Smart TV platform that simplifies switching between broadcast TV, streaming services, and external devices. 2015 model televisions have an updated version of webOS that sports an enhanced interface, quicker boot times, and personalization features.

Image Credit: LG Electronics
 

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Discussion Starter · #4 ·
I think we are a year or so away from some fantastic - competitively priced - OLED sets. Let's hope that Panasonic's OLED attempt fares better than their Flagship LCD 4K attempt...we definitely need at least two strong players in the market to empower consumers.
 
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