I will first admit that I am no guru on TV's, Stereo equipment, etc. But I was recently shopping for a new flat screen for my Living room. I (thought) I did an in-depth research on them (Plasma vs. LCD, 1080p, 60Hz or 120Hz or 240Hz Refresh rate)....Which brings me to my pet peeve, the Refresh Rate. All the articles and store Salesmen leads you to believe that the higher refresh rate is better and fast moving objects (Footballs, pucks, bullets, etc) won't have shadowing. Which is true. So I buy the 60" LG LCD/LED with 3D and 240Hz refresh rate and 1080p.....my cable company (Comcast) only broadcasts in 60Hz refresh rate!!!!!:hissyfit: Unbelievable!?!