A Samsung UN55H7150AFXZA is on sale for $999, a 700 dollar savings. A Sony XBR55W850B (4K) is on sale for $1700, almost half price. Is it worth an extra 700 bucks to go with the Sony? Yes, the Sony has an awesome picture, but the Samsung (after calibrated) is no slouch. It will be in the family room for casual viewing.