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Sony's new TVs up the ante in terms of panel performance and picture processing. This includes brighter OLED, FALD-LCD with many improvements, and all the new models have the Cognitive Processor XR, Sony's new flagship chip.

Rather than attempting to translate the press release, here is all the info directly from Sony:

Bravia XR Video:
HDTVTest Videos:

Key BRAVIA XR Lineup Highlights:

BRAVIA CORE™:
In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE™ is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced movie collection. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps. Learn more about this collaboration here: https://www.sony.net/bravia-core

Google TV:
This lineup also introduces Google TV, a brand-new entertainment experience that brings together movies, shows, live TV and more from apps and subscriptions and organizes them just for you. Easily find something to watch with personalized recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.

HDMI 2.1 Compatibility: All BRAVIA XR TVs will feature HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC, supporting higher resolutions and frame rates ideal for next-generation gaming.

Sound-from-Picture Reality™: In addition to best-in-class picture quality, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality™, which aligns the position of the sound with the images on the screen to offer a uniquely lifelike experience.

Hands-Free Voice Function: With hands-free voice control built into Sony’s Google TVs[4], you can set aside the remote and just use your voice to search for entertainment, get answers, and control the TV and smart home devices. Try saying “Hey Google, turn on the TV” or “Hey Google, what should I watch?”

Smart Speaker Compatibility: With Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Nest speakers8 or change the channel or volume with Google Assistant and Amazon Alexa enabled devices.

Delivering the Creator’s Intent:
The new models will continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX® Enhanced™, which features IMAX remastered picture and sound, as well as IMAX Enhanced Mode — fully optimized for playback of cinematic content.

Sony’s New TV Models and Key Features

MASTER Series Z9J [85” class (84.6” diag.) and 75” class (74.5” diag.) models] 8K LED TV features:

Cognitive Processor XR
understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content
Combined with the precision of a Full Array LED panel, XR Triluminos Pro, XR Contrast Booster and XR 8K Upscaling delivers supreme 8K realism with deep blacks and intense brightness

Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur
X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness
Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony
Quick access to an array of content and services with Google TV

Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™

Works with Alexa and Google Assistant

Hands-free voice
search works alongside Google Assistant to provide a smarter viewing experience6

X-Anti Reflection minimizes reflection for a distraction-free viewing experience

HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC

Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound

Ambient Optimization
optimizes picture and sound quality in any environment

Minimalist one slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction

Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system

Netflix Calibrated Mode
offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS

Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

NextGen TV (ATSC 3.0) compatibility

For more information about the Z9J, please visit:

https://www.sony.com/electronics/televisions/z9j-series


MASTER Series A90J [83” class (82.5” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:

Cognitive Processor XR
understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content

XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world

XR Motion Clarity technology controls moving images precisely to minimize blur so that pictures remain true with less loss in brightness during high speed scenes Quick access to an array of content and services with Google TV

Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™

Works with Alexa and Google Assistant

Netflix Calibrated Mode
offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS

Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures

HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC (9)

Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony
Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound

Ambient Optimization optimizes picture and sound quality in any environment

Two-way stand13 provides different stand position options, including a hero position to eliminate distractions and a sound bar position to elevate the TV and integrate a soundbar system

Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction

Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience

NextGen TV (ATSC 3.0) compatibility

For more information about the A90J, please visit:
https://www.sony.com/electronics/televisions/a90j-series

A80J [77” class (76.7” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models OLED TV features:

Cognitive Processor XR
understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content

XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world

13 83” features three-position stand

XR Motion Clarity technology controls moving images precisely to minimize blur so that pictures remain true with less loss in brightness during high speed scenes

Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system

Quick access to an array of content and services with Google TV

Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™

Works with Alexa and Google Assistant

XR 4K Upscaling
technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures

HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC

Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound

Ambient Optimization optimizes picture and sound quality in any environment

Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction

Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience

Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS

Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

NextGen TV (ATSC 3.0) compatibility

For more information about the A80J, please visit:
https://www.sony.com/electronics/televisions/a80j-series

X95J [85” class (84.6” diag.), 75” class (74.5” diag.) and 65” class (64.5” diag.) models] 4K LED TV features:

Cognitive Processor XR
understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content

Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction

X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast

Booster
deliver supreme realism with deep blacks and intense brightness

Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur

Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony

Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11

X-Anti Reflection minimizes reflection for a distraction-free viewing experience14

XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures9

HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC

Ambient Optimization optimizes picture and sound quality in any environment

Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system15

Quick access to an array of content and services with Google TV

Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™

Works with Alexa and Google Assistant

Hands-free voice
search works alongside Google Assistant to provide a smarter viewing experience6

Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12

Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

NextGen TV (ATSC 3.0) compatibility

For more information about the X95J, please visit: https://www.sony.com/electronics/televisions/x95j-series


X92 [100” class (99.5” diag.)], X90J [75” class (74.5” diag.), 65” class (64.5” diag.), 55” class (54.5” diag.) and 50” class (49.5” diag.) models] 4K LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content

  • Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness

  • Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur

  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures

  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC

  • Acoustic Multi-Audio and sound signal processing technology deliver sound that matches perfectly with what’s on screen (not available on X92 100" model)



65” model offers two-position stand.

Latest XR Motion Clarity technology cross-analyzes data to ensure action stays smooth, bright and clear with no blur

XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures

HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)5, Auto Low Latency Mode (ALLM) and e-ARC

Acoustic Multi-Audio and sound signal processing technology deliver sound that matches perfectly with what’s on screen

Ambient Optimization technology with a light sensor automatically adjusts picture and sound to viewers’ environment

Minimalist design maximizes the screen and minimizes the bezel, so users stay focused on what’s important – the picture

Quick access to an array of content and services with Google TV

Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™

Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound11

Works with Alexa and Google Assistant

Netflix Calibrated Mode
offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS12

Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

NextGen TV (ATSC 3.0) compatibility

For more information about the X92/X90J, please visit: https://www.sony.com/electronics/televisions/x90j-series


Pricing and Availability

Suggested retail price and retail availability will be announced in spring 2021.

For more information on new Sony television models, please watch Sony’s BRAVIA XR announcement video here or visit the BRAVIA XR website:

https://www.sony.com/electronics/bravia-xr.
 
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